Beautiful skin starts from within

Challenge

The challenge was to change customers pre-conception that skin treatment should be in the form of a cream. We had to turn this perception on its head and clearly communicate that beautiful skin starts from within.

Every beauty salon is unique in terms of size, design and layout. Our brief was to create a cost-effective solution that meets the brief whilst creating subtle standout.

Solution

Our designers created a highly modular counter display which has the ability to be wall mounted or placed on a free-standing fixture. A plain white theme was chosen to contrast well with pastel colours used to help navigate the range. As the pots have a foil base we added magnets into the plastic forming to provide product retention, especially when displayed vertically.

Small leaflets – in the form of z-ccards – were dispensed from each segment, encouraging customers to take one home, read and discuss with friends.