Without wires

Challenge

The challenge was to tell a clear customer story in promoting Motorola's innovative wireless earbuds and to gain attention amongst an already crowded headphone marketplace

Solution

Our highly skilled designers created messaging with complementary images that clearly communicated the different customer segments that Motorola were targeting.

The messaging was applied to a wide range of POS formats that covered many retail sectors globally. The colour pallet was relatively unique within the space, so this was brought to the forefront to create a point of difference and the overall designs looked very fresh.

The product features and benefits were clearly displayed to ensure that customers were given the appropriate information to make an informed product choice.

368

million
global headset sales in 2017

1983

First mobile phone launched by motorola

159

million
active spotify users (Jan 2018)

1930

car radio invented by motorola

Motorola

Motorola created the mobile communications industry. They invented most of the protocols and technologies that make mobile communications possible, including the first mobile phone, the first base station and pretty much everything else in between.

Today, Motorola are combining that pioneering spirit with a renewed commitment to consumers. That’s why their phones run on Android, the world's most popular operating system.

Android brings the openness that shaped the Internet to the mobile world. That’s also why they are the first company to bring smartphone production back to the USA and allow people to customise their own phone design.

For the past 80 years, Motorola’s engineers have thrived on invention; on finding new ways to solve problems. Today they continue to look for new opportunities to change people’s lives for the better through the magic of mobility.

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