A clever space to promote innovative smart home

Challenge

The challenge was to ensure that Netatmo shone out from the crowd in what is a well populated North American Smart Camera market.

We had to ensure that we told a clear and compelling story whilst explaining the unique features and benefits of each product.

Solution

Our creative team utilised the significant size of the Home Depot shelving (2.4m wide) to create a home setting, with three clear zones; inside the home, the garden, the doors and windows in between.

By displaying the innovative products within their allocated zones, we showed that Netatmo have smart solutions for both inside and outside the home. Our team picked up on Netatmo’s App icons to promote the fact that the smart cameras can differentiate between known visitors and strangers, or vehicles and animals.

As we couldn’t rely on power, we proposed battery operated push button video screens to play product videos on demand.

Due to the value of the products on display we substituted the real products for take-to-counter cards.

750k

US electricians

2011

Netatmo founded

$107.4

billion
est global smart home market by 2023

2,200

home depot stores worldwide

Netatmo

Netatmo develop ground-breaking, intuitive and beautifully-designed connected consumer electronics. Truly smart, their innovative products provide a seamless experience that helps users create a safer, healthier and more comfortable home.

Netatmo carefully design the mechanics, electronics and embedded software of all their products to the highest standards. They also create the mobile and web applications that fully realise their potential and web applications that fully realise their potential.

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