Multi-room TV without an aerial

Challenge

The challenge was to ensure customers understand that Humax is the champion when it comes to multi-room TV. We needed to communicate through engaging packaging and POS that multi-room TV can be achieved without the need of additional aerial sockets which can be expensive and difficult to install.

Solution

After our team had invested in significant competitor research, we created a new packaging ID that was consistent throughout the range and allowed for quick and easy product comparison.

Within a category planogram, we sign-posted the differences between Humax and it competitors. We extended the messaging to the POS and introduced marketing campaign messages and information on the Humax eco system.

We also created a suite of promotional collateral such as leaflets and dispensers, in line messaging and end-cap displays.