A clever space to promote innovative smart home

Challenge

The Challenge was to work with limited space and create a multi-faceted exhibition booth for Netatmo that both worked hard and stayed within a tight budget.

We also had to ensure that this highly innovative French brand stood out against more established and larger competitors.

Solution

Our creative team created a 25m square booth in a high traffic area.

We analysed potential visitor flow and created a double-sided booth which had two natural entrance points whilst accommodating browsers from the other two sides.

Should an initial interaction lead to greater interest then visitors could enter a more private space for greater product interaction.

Our client was launching a support package to pro-installers, which was in itself unique within the category. Our booth communication was therefore split between product / brand communication and a pro-message.

Product sales from the booth also needed to be accommodated, so overall we had to make sure that the space met all the requirements.