Introducing shopper led thinking.

A shopper led approach to helping brands & retailers understand the issues and role of instore today.

Grounded's unique blend of shopper research and retail operational experience helps brands develop, validate and guide programmes to activation in store.

Grounded's proprietary approach to research helps identify real world connections between brand, retail and shopper. Building shopper led retail strategies that inform design development, execution and validation. Ensuring nothing is Lost in Translation.

DISCOVER.
DEFINE & DIRECT

RESEARCH.
CONTEXT & INSIGHTS

ACTIVATE.
ASSESS & RESPOND

Grounded bring together metrics and analysis to establish the real commercial value behind in store initiatives and programmes.

Grounded's combination of research and strategy builds commercial justification to today's sophisticated multi channel market and shopper behaviour. Bringing context to investment decisions for utilising retail as an effective marketing medium.

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