Bringing smart technology to football

Challenge

The challenge was to provide the football eco-system with a smart technology that other sports such as runners, cyclists and golfers have taken advantage of for a while.

We had a clear brief to make football players and coaches aware that Tracktics exists and explain the obvious benefits such as tracking and record activity.

Solution

Our innovative team created a distinctive retail identity utilising hexagonal shaped icons, which fitted together like a puzzle to form a perfect circle. Each icon represented an example of the data provided when wearing the tracker.

On screen we were able to explain the heat maps generated by a player, showing pitch coverage and running speeds – pretty incredible data that can be compared game on game.

The icons were designed to become the communication DNA for use in social media to highlight a player’s performance during a successful match. The base of the display is astro turf for that added context.

A series of POS displays were created with sports stores and CE stores in mind, the millions of footballers can now not miss the opportunity to join the connected world of smart technology.