The UK’s most loved radio

CHALLENGE

Tell the Roberts story and communicate the heritage and the unique relationship with the British public. Create clear interchangeable areas for brand message and sub category messages. Highlight that not all radios are the same, segment and communicate accordingly.

Design a display that can display our range of premium radios on top of an existing department store table. Accommodate different sizes of table and planogram according to size available. Display a wide range of powered radios in sub categories and clearly communicate product specs for ease of comparison.  

1932

ROBERTS RADIO
FOUNDED

5 BIL

RADIOS
LISTENED TO

44,000

RADIO STATIONS
AVAILABLE

SOLUTION

Premium materials were selected as the conservative pallet which perfectly complemented the product design, similar to how it would look in your home. A central timber step allowed for podium like presentation and separation of different sizes, ranges and price points. Interchangeable product level and high level brand communication was incorporated in to the back panels for overall attraction. Leather swatches accompanied the colours on display to further extend the range of radios available for selection. All powered through easy to access and ultra safe and secure cable management trays. A perfect presentation in a perfect setting.

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