SOLUTION
We scripted and recorded an advert which had spoken word and audio tracks representative of each of the audio opportunities – e.g. race and chase for console gaming etc. The soundtrack was mixed to maximise the speakers range and performance, playing HD audio at the press of a button. Our mini pc had all of the appropriate connections to stream High def audio to the wireless hub, which played wirelessly through the speakers…incredible tech was used which never went into standby mode. A simple press of the button and adjustment of the volume was enough to blow any shopper away and justify the premium price positioning.
The POS was basic and understated as the target retail account had very strict space restrictions and graphic guidelines. With this in mind, additional lifestyle benefits were delivered via a QR code.