“Alexa – explain Smart Home to me”

Challenge

The Challenge was to better promote smart home products within Tesco. It was clear that we needed to build upon Alexa’s enormous success and brand recognition.

A clear requirement was to present solutions that work as a collective or independently. We also needed to build in flexibility to add a constant flow of new and innovative smart home products onto the display.

Solution

Our team designed an interactive display based around the Amazon Alexa eco-system. Particular brands were selected and merchandised alongside Alexa, demonstrating Alexa certification and compatibility.

Lights, cameras and smart plugs were merchandised as hero products, with additional non-certified products merchandised as dummy products only. The shelf structure was designed with a series of additional slots, allowing the 4 existing displays to become twice that should the hero products need to increase.

A lifestyle image was created, showing a typical family using their smart phones and devices within a connected room – offering an instant context on how these products would play a part in your life.

An attract loop played on a 22” screen; this gave a brief summary of the products on display. Once a customer interacted with the display they were presented with product specific videos.

Ultimately the project was a combination of brands and messages, all operating within the Alexa eco-system. We displayed each brand to reflect their personality whilst presenting the messages within a consistent structure, making it easy for the customer to browse and compare the whole range.