SOLUTION
Our designers created a collapsing treasure box that collapsed outwards when the lid is removed, revealing the contents. This was a replica of the box used in the actual game. The print treatment internally was incredible and very much revealed certain elements of the game dna in the artwork. Various layers were then removed to reveal Hyper X accessories and a beautiful plush koala. All elements were designed to be packaged and shipped long distances and stay intact, but without excessive packaging which would slow the reveal and reduce impact. Creativity and logistics skills used in perfect harmony.